A Challenge to Live Below the Line

A version of this post by our colleague, David Marbaugh, originally appeared on LillyPad US.

Could you nourish your mind and body on $1.50 or less per day? For the 1.2 billion people in the world who live in extreme poverty, it’s not a matter of “could” but “how.”

Poverty breeds hunger, and like many other public health threats, hunger is not biased when it comes to age, race, religion or location. People living in Congo,  Israel and Mississippi all share the same risk for malnutrition, vitamin deficiency and, potentially, death because of a lack of affordable and accessible nutritious food.

The truth is that many people understand the seriousness of hunger, but they often don’t understand the experience of hunger.

That’s the idea behind Live Below the Line, a global awareness and fundraising campaign that asks people to live below the poverty line to fully understand the lack of freedom and choice that living in extreme poverty entails.

Earlier this month, Eduardo Lopes, senior director of global marketing at Elanco, Lilly’s animal health division, took the challenge and you can see what he learned in the video below.


On May 28, World Hunger Day, we are encouraging our employees to participate in the Live Below the Line challenge, and experience extreme poverty first hand by eating for just $1.50 that day.  Our hope is that participants will discuss the experience with their family, friends and coworkers, and raise awareness about the challenges so many people face. And we encourage you to join us. 

Participating in the challenge is just one way we’re hoping to raise awareness on World Hunger Day. On and around May 28, we’ll be participating in a conversation on Twitter using the handle @Elanco. In the meantime, read more about how Lilly and Elanco are working together to stop hunger in our Corporate Responsibility Highlights Report.